Campaigns
While at Cotton Patch, I conceptualized and led the development of impactful marketing campaigns, spanning digital, print, and in-store collateral, resulting in increased foot traffic and brand loyalty. Additionally, I collaborated closely with cross-functional teams, including marketing, operations, and culinary, to integrate campaign messaging seamlessly. Below are a few of my favorite campaigns.
While at Cotton Patch, I conceptualized and led the development of impactful marketing campaigns, spanning digital, print, and in-store collateral, resulting in increased foot traffic and brand loyalty. Additionally, I collaborated closely with cross-functional teams, including marketing, operations, and culinary, to integrate campaign messaging seamlessly. Below are a few of my favorite campaigns.
Seafood Season - February 2023 - Video Ad
Storyboarding and Directing - Candice Rauch | Videographer - Kevin Marple | Food Stylist - Melted by Meg |Video Editing - Plein Air
Seafood Season - January 2024
menu insert, social graphics, and email graphics
Instagram and Facebook Story Ad
Instagram and Facebook Ad
Instagram Feed Ad
Back to the Buns July 2023
menu insert and in-store POP
menu insert
magnetic board
window clings
table tent
Homestyle for the Holidays - November 2022 - Video Ad
Storyboarding and Directing - Candice Rauch | Videographer - Kevin Marple | Food Stylist - Melted by Meg |Video Editing - Plein Air
Homestyle for the Holidays - December 2022 - Video Ad
Storyboarding and Directing - Candice Rauch | Videographer - Kevin Marple | Food Stylist - Melted by Meg |Video Editing - Plein Air
Homestyle for the Holidays - November 2023
menu flyer, menu LTO insert, directional flyer, website graphics, bounce back coupons, and in-store POP
Menu Insert
Bounce Back Coupons
Heating Instructions
Menu Flyer
In-store POP - 11x17 Poster
Website Homepage Graphics
Website Homepage Graphics
Menus
Menu design is where creativity meets culinary excellence. As a passionate and innovative Menu Designer, I take pride in transforming the dining experience through visually captivating and strategically crafted menus. Each project reflects a harmonious blend of artistic flair, brand identity, and a deep understanding of culinary nuances. Below are a few of my most recent menu designs for CPC.
Main Menus March 2023 - Present
Main Menu January 2024
Catering Menus March 2023 - Present
Beverage and Dessert Concept - July 2023
Branding and Packaging
As Creative Director, I in collaboration with Plein Air Agency, led the dynamic rebranding of Cotton Patch Cafe, merging time-honored tradition with a fresh, modern aesthetic. From a harmonious color palette that was chosen to evoke a sense of comfort, reminiscent of sun-soaked afternoons and gatherings with loved ones, a redesigned logo that pays homage to its Southern roots, to cohesive visual elements across menus and online platforms, our collaboration resulted in a revitalized brand experience.
I take pride in having woven a tapestry of tradition and innovation, ensuring that every design element reflects the heart and soul of Cotton Patch Cafe. It's more than a new look – it's a celebration of Cotton Patch Cafe's legacy, warmly inviting all who enter to share in the joy of good food and Southern hospitality.
Stationary and Gift Cards
Packaging
cups, basket liners, salt and pepper shakers, stickers, and to-go bags
Uniforms
front of the house, back of the house, and management